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Since its premiere in 2007, Keeping Up with the Kardashians has been one of the highest rated shows on television.  During its first month on air, over 13 million viewers tuned in to see the Kardashian drama unfold.  During the last four seasons, viewers have kept up with the Kardashian girls as they film a Girls Gone Wild photo shoot, pose for Playboy, date and marry superstar athletes, get imprisoned, and birth a child.  Their ratings continue to soar.  The 2010 season finale broke an E! record for viewers, with 4.8 million people watching Khloe Kardashian deliver her son, Mason Dash Disick.

 

Kourtney_Kardashian_Baby_Photo

Wednesday, 10 March 2010 15:02

Audi's Magical Spell of Desire

Written by Adam Ericksen

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Audi claims to know the “truth in engineering”.  I’m no car expert, but it seems to me Audi knows the truth about something much more important than cars.

 

The Audi car company knows the truth about human desire.

 

Here are some quotes from the commercial:

 

“I’ve been told to desire a red Italian sports car.”

 

“I’ve been told beige and predictable fit my lifestyle.”

 

“We’ve been told polished status symbols are the goal.”

 

 “I’ve been told this is the way to retire.”

 

“I’ve been told it captures my essence.  And the neighbors will be jealous.”

 

I find this commercial successfully facetious; it’s funny because it’s true.  Indeed, a cultural spell has been cast upon us.  The truth Audi points to is that we learn what to desire from others.  “Spell” is the perfect word for Audi to use because culture influences our desires and convinces us that our desires are our own.  The reality, though, is that our desires are formed by others, including family, friends, neighbors, and . . . car commercials.

 

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Suzanne discusses political scandals and scapegoating.

Tuesday, 23 February 2010 14:01

Tiger Woods: A Willing Scapegoat

Written by Adam Ericksen

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Adam discusses Tiger's apology. 

 

Do you agree that Tiger is a willing scapegoat? 

 

Don't believe me about our divinization of Tiger?  Check out this video:

 

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Tuesday, 23 February 2010 13:59

Lint and Lent

Written by Adam Ericksen

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Adam discusses the similarities and differences between lint and Lent.

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