We can all identify with the characters in Springfield.  In the beginning of the commercial, the newscaster laughs in bitter resentment at the downfall of Montgomery Burns, the richest man in Springfield.  We know the resentment of the newscaster and we cling to it.  Resentment makes us feel better about ourselves.  It allows us to blame others for the problems we experience and, thus, deflect our own responsibility for those problems onto others.  Fortunately, the commercial tries to move us beyond resentment into a community that is based not on resentment, but on reconciliation.

Because of the “magic” of Coke, reconciliation happens quickly in Springfield.  Everyone is happy.  Chief Wiggam is handcuffed to a criminal.  Even Burns finds an advocate in Abu, who offers Burns a Coke.  Burns then finds fulfillment in a community based on Coke.           

The best way to fulfillment is not in selfishly satisfying our desires.  That provides false fulfillment that is never satisfied.  Rather, our best hope for fulfillment is to live in communities that are intentionally based on forgiveness, love, and reconciliation.  Unfortunately, reconciliation is not magical.  Coke cannot fulfill its promise.  It takes hard work.  Living in a community that emphasizes reconciliation requires discipline and vulnerability, not just Coke.